{"product_id":"shchebetannia-embroidered-detachable-collar","title":"“Shchebetannia” Embroidered Detachable Collar","description":"\u003cp\u003e\u003cspan\u003eThe \u003c\/span\u003e\u003cspan\u003e“Shchebetannia”\u003c\/span\u003e\u003cspan\u003e detachable embroidered collar offers a contemporary way to wear Ukrainian embroidery every day. Designed to complement dresses, shirts, sweaters, and blazers, it transforms even the simplest outfit into a refined statement inspired by cultural heritage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIts embroidery is based on a motif from a ceremonial Ukrainian towel created in the \u003c\/span\u003e\u003cspan\u003eLviv region during the 1950s–1960s\u003c\/span\u003e\u003cspan\u003e. The original piece belongs to \u003c\/span\u003e\u003cspan\u003eTetiana Holovan’s “Mova Rushnykova”\u003c\/span\u003e\u003cspan\u003e collection. Carefully recreated using modern machine embroidery, the design preserves the beauty of traditional craftsmanship while making it relevant for contemporary fashion.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePart of the \u003c\/span\u003e\u003cspan\u003e“Embroidered Heritage”\u003c\/span\u003e\u003cspan\u003e collection, created in collaboration with the NGO \u003c\/span\u003e\u003cspan\u003eWorld Vyshyvanka Day\u003c\/span\u003e\u003cspan\u003e, this accessory celebrates Ukrainian embroidery as a living tradition rather than a relic of the past.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Ne Khustka","offers":[{"title":"Default Title","offer_id":45401086263365,"sku":null,"price":95.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0640\/3175\/2261\/files\/E4903AD2-764B-49B0-B95C-CCAC4B4DD0A0.png?v=1784924441","url":"https:\/\/kolos-ua.ca\/products\/shchebetannia-embroidered-detachable-collar","provider":"KOLOS by Ukrainian Pop-Up Shop","version":"1.0","type":"link"}